London Live partners with Waze Traffic App

Waze Easy Reporting GIF

9 August 2016

London  Live has issued the following press release:

LONDON LIVE PARTNERS WITH WAZE TRAFFIC AND NAVIGATION APP

London Live, the capital’s TV channel, is delighted to announce that it will be partnering with Waze, the world’s largest community-based traffic and navigation app, for its live traffic update service which will be launching mid-August 2016.

Waze is the free crowd-sourced navigation app that is powered by 50 million monthly users from around the world that contribute real-time road data within the app.

London Live viewers will receive the latest real-time reports on live traffic conditions and incidents during morning and evening rush hour commutes. For major events happening in and around the capital, London Live will provide comprehensive traffic updates for all road users and viewers monitoring events like Notting Hill Carnival, music festivals, protest marches, sporting events and marathon races. Using Waze data, viewers will be alerted to unusual traffic conditions as soon as they develop, from local Wazers on the road, and turn it all into actionable and reliable traffic content.

Waze users also have the opportunity to join the London Live Waze Team Account, where they will be able to share live updates, photos and report directly from the scene straight to the London Live newsdesk sharing their experiences of road conditions, accidents, police incidents or hazards along their routes to alert other drivers and viewers.

Jim Grice, Head of News and Current Affairs of London Live said “We are thrilled that we have partnered with Waze, using this service we will enable our viewers to directly share their traffic news with the London Live audience and contribute to what we hope will become the most comprehensive and dynamic traffic news resource for London. London is a dynamic cosmopolitan city which is home to over 8.5million people. It is hugely important that we provide the most update to date information to our viewers so that we can enable Londoners to plan or re-route their journeys if necessary particularly around major events around the capital.”

Carlos Gomez, Head of Waze European Growth said “Waze has nearly 400,000 monthly active users in London, driving nearly 141.5 million kilometers and contributing nearly 835,000 alerts like potholes and accidents each month. As our first Waze for Broadcasters partner in the UK, London Live has unprecedented free access to Waze data to quickly and effectively analyse traffic in their area. We’re excited to see how London Live harnesses the power of these insights to alert drivers of real-time traffic issues, road closures and emergency incidents that can impact daily commutes.”

For further information please contact:

London Live PR Manager, Natalie Petrou

E: natalie.petrou@londonlive.co.uk T: 020 3615 1132

About London Live

London Live is London’s first TV channel, offering Londoners the latest in entertainment, news, current affairs and events.  London Live launched 31st March 2014. It is available on Freeview 8, YouView 8, Sky 117 and Virgin 159. London Live has shown steady growth across the key measures of reach, share of viewing and commercial impacts. 2.5 million Londoners tune in per month, that’s 26% of all Londoners – of which 52% are ABC1. On an average week, London Live attracts more than a million viewers, more than some of the top media brands in the capital – ITVBe, W, Sky Atlantic, 5USA, Gold, Absolute Radio London, BBC London, Capital Xtra.  London Live is owned by ESTV which is 100% owned by Lebedev Holdings.

About Waze

Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today’s maps. Waze is home to the world’s largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from more than 50 million users. From traffic reroutes to low gas price alerts and relevant offers from favourite brands, Waze is one of the most comprehensive driving companions in the marketplace.  To download the free Waze app for iOS or Android, visit www.waze.com. For more information on Waze privacy policy, visit https://www.waze.com/legal/privacy .